Need help with my writing homework on TV Audience Study: Audience Ethnography. Write a 2500 word paper answering; In a setting that is characterized by this form of increased audience fragmentation, the traditional business model associated with the selling audiences based on magnitude and demographics becomes harder to execute especially for the content providers who are more concerned with distributing audience attention.
The average person spends almost five hours each day in front of a screen even if the television set has not been turned on. More attention in the present times has been directed at smartphones, computers as well as tablets leading to the question of what can be considered as television watching. It can be considered that people are now watching more television programming from an increasing variety of devices and platforms as the traditional TV along with Cable–networks can now be accessed online through streaming services such as Netflix or sold so that they can be watched on mobile devices like smartphones and tablets. The time spent watching television by adults has slightly reduced. The high numbers of mobile devices as well as the multitasking capabilities they come with have created changes that have made people favor watching television shows on their mobile devices rather than on television (Gupta and Brooks, 2013, p. 32). Regardless of the fact that audiences have been gravitating in the direction of digital platforms and social networks, in most instances, the popular content originates from the larger entertainment companies. Media companies are developing applications that will provide digital access to its shows, for example, MTV and Comedy Central programs are accessible to authenticated viewers who register online.
The uses and gratifications theory is a methodology of understanding the reasons and manner in which people go after particular media in the quest to satisfy particular needs (Fourie, 2001, p. 297). This methodology is audience-centered that aims at understanding mass communication. Various patterns of media use in urban settings are associated with media gratification procedures, but the association of media use to the needs of the people who use it is an intricate endeavor.